Haystack

From market insight to commercial action.

Haystack turns customer questions and market opportunities into website content, targeted outreach and lead follow-up, with control over what is published or sent.

Intelligence carried through to execution.

Finding an opportunity is only the start. Haystack connects the next steps: prepare the content, reach the right person and follow through. Teams can review each action or set rules for the work to run automatically.

Website content

Identify the questions buyers are asking, prepare relevant pages and updates, and publish to Webflow with your approval.

PR and outreach

Find writers covering your market, prepare individual messages, send through Gmail and track replies.

Lead follow-up

Prepare timely emails for interested prospects, with the option to review each message before it is sent.

Set the limits. See the work.

Choose approval rules for each type of activity. Review pages and messages before release, change automation settings and keep a record of what was published, sent and answered.

Put Haystack to work.

Start with a free check of your business, or explore the product and plans on Haystack.